DataMentors Launches Low Cost Data Solutions for Casino Marketing
DataMentors LLC launched DataPoint CASINO MARKETING, a bundled enterprise-level data cleansing and business intelligence solution ideally suited to casinos with 50,000 to 2,500,000 players


LAS VEGAS, NV, July 26, 2010 /24-7PressRelease/ -- DataMentors LLC (www.datamentors.com), a full-service Data Quality and Data Integration solutions company, launched DataPoint CASINO MARKETING, a bundled enterprise-level data cleansing and business intelligence solution ideally suited to casinos with 50,000 to 2,500,000 players.

DataMentors unveiled DataPoint at the Casino Direct Marketing Association (Casino DMA) July Membership meeting held in conjunction with the Casino Marketing Conference 2010's annual trade show and reception in Las Vegas. DataMentors co-sponsored the event with the Casino DMA at the Paris Las Vegas on July 20.

DataPoint, a customizable solution for a variety of industries, was developed as a response to numerous inquiries for a scaled-down version of DataMentors' world-class data quality and marketing analytics software solutions. Offered as a lighter, less-expensive version of these more robust products, DataPoint processes fewer data fields and records as compared to DataMentors' typical enterprise-level tools.

"We invested substantial resources to bring an enterprise-tested product like this to the market," said Pete Giraldi, DataMentors' Senior Vice President of Sales and Marketing. "DataPoint CASINO MARKETING fills a niche in the gaming industry, allowing casinos of all sizes to have access to data analytics and marketing intelligence tools."

Doug Abbott, President of Casino DMA, said "the $2,000 monthly service fee for DataPoint should be very attractive to casino owners. There are very few comparable data cleansing and marketing analytic product suites at this competitive price point." Abbott added, "DataMentors has developed a powerful solution that analyzes player behaviors and transforms the data into revenue-generating decisions. This is exactly what casino owners and operators have been asking to have developed."


For more information visit us at: www.datamentors.com or contact Larisa Bedgood, Sales and Marketing Coordinator at +1-813-960-7800

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Press Release Contact Information:

Larisa Bedgood
DataMentors
Sales and Marketing Coordinator
2319-104 Oak Myrtle Lane
Wesley Chapel, FL
USA 33544
Voice: 813-960-7800
Fax: 813-9600-7811
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